10 Tips for Creating Engaging Social Media Content
Ever wonder what the secret sauce is for creating social media content that truly engages? In this article, experts like the Owner and the Founder and Chief Marketing Officer share their top tips. From focusing on storytelling and interaction to highlighting real success stories, these insights promise to transform your content strategy. Get ready to uncover ten powerful strategies that will elevate your social media game.
- Focus on Storytelling and Interaction
- Connect with Audience's Values
- Share Relatable Experiences
- Encourage Authentic Conversations
- Keep Content Helpful and Interactive
- Show Behind-the-Scenes Stories
- Prioritize Quality Over Quantity
- Craft Compelling Customer Narratives
- Strategize Selective, Valuable Content
- Highlight Real Success Stories
Focus on Storytelling and Interaction
My top tip for creating engaging content on social media is to focus on storytelling and encouraging interaction. Posts that resonate emotionally or prompt a response tend to perform well. For example, one of our best-performing posts was a behind-the-scenes story about a product launch, showing both the challenges and small victories along the way. We ended the post with a question—"What's the biggest challenge you've overcome this week?"—which sparked high engagement in the comments.
This post worked because it felt personal and invited followers to share their own experiences. Storytelling builds connection, while interactive elements like questions or polls increase engagement and extend organic reach.
Connect with Audience's Values
From my experience, I believe storytelling that connects with the audience's values is the main aspect of crafting interesting social media content. A post that got a lot of traction for us at Kualitatem was one sharing a team project. We put up images of our team working on a cybersecurity infomercial and how complicated it is to meet our clients' needs without compromising quality. The post was natural and constructive because it presented our abilities but focused on the personalities behind our company. There was a large appeal for this approach, where the audience appreciated the honesty as well as the shared values of putting in the effort and innovating.
Share Relatable Experiences
A tip for creating engaging content for social media is to focus on storytelling and authenticity. Share relatable experiences, insights, or behind-the-scenes moments that resonate with your audience. For example, one post that performed particularly well was a case study where we highlighted a small business using our tool to increase its email open rates by 50%. We shared their journey, challenges, and results with a combination of visuals and a compelling narrative. This approach not only showcased our value, but also connected emotionally with the audience, leading to higher engagement and meaningful interactions.
Encourage Authentic Conversations
My top tip for creating engaging social media content is to focus on authenticity and interaction—posts that invite conversation and feel genuine resonate the most. One example that performed particularly well was a behind-the-scenes video of how our supplements are made, paired with a question asking followers to share their fitness goals. It sparked a lot of engagement because it made our audience feel connected to our process and encouraged them to share their own stories.
Keep Content Helpful and Interactive
My top tip for engaging content is to keep it helpful and interactive. At RecurPost, one of our best posts asked followers about their biggest scheduling struggles and shared a free template. It worked well because it was useful and encouraged real conversation.
Repurposing is also key—taking a popular blog tip and turning it into a quick video or carousel post keeps content fresh and reaches more people without extra work.
Show Behind-the-Scenes Stories
For engaging social media content, authenticity and storytelling make all the difference. Sharing stories behind the scenes, such as detailing a particularly challenging car or showcasing the transformation journey, adds a personal touch that followers love. In one of our posts, we shared a step-by-step visual journey of restoring a heavily-scratched car's paint. Each slide showed a different stage in the detailing process, from initial inspection to the shiny final result, and we included captions that explained each stage and some car-care tips.
This post performed exceptionally well because it was both informative and visually captivating. Followers engaged by asking questions about our products and techniques, and many appreciated the transparency and insights. By treating social media as a platform for education and storytelling, rather than just promotion, we build trust with our audience and turn them into advocates for our brand. Regularly engaging through polls, Q&As, and responding to comments also keeps our community active and invested in our work.
Prioritize Quality Over Quantity
My top tip for creating engaging content on social media is to prioritize quality over quantity. Instead of using a broad "spray-and-pray" approach, we carefully strategize content for each platform, tailoring it to resonate with specific audiences. For example, we increased one client's Instagram interactions by 76% and reach by 161% in just 90 days by focusing on high quality, platform-specific content. On LinkedIn, the same strategy led to a 200%+ increase in followers. Thoughtful content tailored to the platform always delivers stronger engagement.
Craft Compelling Customer Narratives
My top tip for creating engaging content for social media is to focus on storytelling. People connect with stories more than mere facts or promotional content. Crafting a narrative that resonates with your audience can create an emotional connection and encourage sharing. For example, we once shared a post featuring a customer success story that highlighted how our product transformed their business. We included before-and-after visuals, a heartfelt testimonial, and a brief narrative of their journey. This post not only generated high engagement but also sparked discussions and shares, significantly increasing our reach and fostering a sense of community around our brand.
Strategize Selective, Valuable Content
It's literally our motto at Scott Social: quality over quantity.
Instead of bombarding your audience with a never-ending stream of posts, take a more selective approach. Carefully strategize each piece of content, ensuring it's not just filler but something worth sharing. It's not enough to create an eye-catching image or a scroll-stopping piece of video content. If it doesn't provide value or support your brand's mission, vision, and values, your audience isn't going to give your content the engagement it deserves.
Highlight Real Success Stories
One post that stood out involved sharing a success story of a local café we worked with. We created a visual post featuring a before-and-after comparison of their Google Maps listing. The 'before' image showed their original profile with minimal details, while the 'after' image displayed a fully-optimized listing, complete with attractive photos and updated information.
In the caption, we included a brief narrative of how our strategies helped the café increase foot traffic by over 50 percent within a few months. This story resonated with other local business owners facing similar challenges. The combination of eye-catching visuals and a relatable narrative led to high engagement rates, including likes, shares, and comments from our target audience.
This post showcased our expertise and encouraged potential clients to reach out for similar results. When crafting social media content, focus on storytelling that highlights real successes and offers value to your audience. Engaging content invites interaction and builds a sense of community around your brand.
